“Generations Strong” best describesZ-Flex,which was founded in 1976.Though unique innovations such as the fiberglass board and the first patented truck,coupled with a well known team of riders,Z-Flex became a pioneer within the industry.Z-Flex first generation riders were known as the original “Z-Boyz” and generation two and three riders were also considered the best of there era.

A new book of photographs taken by KENT SHERWOOD (Jay Adam's stepfather and founder of Z-FLEX skateboards) Late 60's and early 70's SKATING, SURFING, and LIFESTYLE. Awesome photos of JAY, ALVA, SHOGO, B-PAUL, WENTZLE all before the original Z-BOYS really became known. Some of the childhood images of Jay were seen in the 'Dogtown and Z-Boys' documentary. Most others HAVE NOT BEEN SEEN ANYWHERE →